Category: Real estate

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How AI and Technology Are Disrupting Real Estate

michael gortenburg AI real estate

Hi everyone! It’s Michael Gortenburg here.

Technology has reshaped nearly every industry in recent years, and real estate is no exception. From data-driven investment decisions to virtual property tours, artificial intelligence and new digital tools are changing how investors, property managers, and renters experience real estate. These innovations are streamlining operations, improving efficiency, and opening new possibilities for how we buy, sell, and manage properties.

Smarter Data, Smarter Decisions

One of the biggest impacts of AI is in data analysis. Algorithms can now review market trends, rental histories, and neighborhood data in seconds, providing insights that used to take weeks to compile. This helps investors make more informed decisions about where to buy and when to sell. For property management teams, data tools can also forecast maintenance needs, track expenses, and identify ways to improve building performance.

Enhancing the Tenant Experience

AI is also reshaping the resident experience. Virtual leasing assistants can answer questions, schedule tours, and even process applications around the clock. Smart home technology allows residents to control everything from lighting to security from their phones. These conveniences not only make daily life easier but also help properties stand out in a competitive rental market.

Efficiency in Property Management

Automation has made property management more efficient than ever. Digital systems now handle everything from rent collection to maintenance requests, reducing administrative work and improving response times. AI-powered maintenance tools can even predict equipment failures before they happen, helping properties avoid costly repairs and downtime.

Virtual Tours and Remote Transactions

The rise of virtual reality and 3D technology has transformed how people search for housing. Prospective renters and buyers can now tour properties from anywhere, saving time and broadening access to new markets. This technology also makes it easier for investors to evaluate opportunities without traveling, an advantage that has become increasingly valuable in a global marketplace.

The Future of Real Estate

As technology continues to evolve, so will its role in real estate. The next wave of innovation may include AI-driven design, sustainable building analytics, and even predictive models that help cities plan smarter growth. While real estate will always be a people-driven business, technology is giving professionals new tools to enhance relationships, improve operations, and create better communities.

It’s an exciting time to be part of this evolving industry. As technology continues to shape how we live and work, the opportunities for smarter, more connected real estate will only grow.

I’d love to hear your thoughts on how AI and tech are changing the industry. Share your insights in the comments or connect with me on social!

Michael Gortenburg, Founding Principal of Eighteen Capital Group (18CG) in Kansas City, Missouri.

Also, follow Michael on Medium, Twitter, and Xing.

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Top 5 U.S. Cities for Real Estate Investment Right Now

Michael Gortenburg Real Estate Investment

Hi everyone! It’s Michael Gortenburg here.

If you’re looking to grow your portfolio or diversify into real estate, these five U.S. cities are showing serious promise in 2025. Anchored by strong job markets, population growth, and favorable housing dynamics, each offers unique value for savvy investors. Here’s where I’d be putting my eyes—and capital—right now:

1. Austin, Texas

Known as the “Silicon Valley of the South,” Austin continues to attract tech giants and startups. With companies like Tesla, Google and Oracle expanding here, the influx of well-paid professionals is fueling housing demand. Though median home prices hover around $450K–$550K, the tight rental market and robust appreciation make it an ideal spot for investment

2. Nashville, Tennessee

Dubbed “Music City,” Nashville is riding a wave of growth across healthcare, tech, and entertainment sectors. With increasing population and limited housing supply, home values are expected to rise another ~19% in the next year. Solid rental demand coupled with affordability relative to major metros makes it a standout .

3. Charlotte, North Carolina

America’s second-largest banking hub is evolving into a multi-industry engine—finance, tech, manufacturing, and healthcare. Housing remains more affordable (median listings around $425K), and rising job numbers are sparking consistent rental demand and appreciation potential .

4. Phoenix, Arizona

Phoenix’s warm climate, low cost of living, and job diversification (tech, healthcare, manufacturing) are fueling rapid population growth. Home price appreciation is strong (about 81% over the past decade), and rental yields are attractive for investors

5. Raleigh–Durham, North Carolina

The Research Triangle’s tech, healthcare, and education-driven job market continues to swell. Raleigh and Durham offer relatively affordable housing compared to Silicon Valley or Boston, making it ideal for long-term investing. Strong rental markets and steady appreciation add to its appeal .

Why These Five?

  • Economic Diversity: Tech, healthcare, finance, and education anchor these markets.
  • Population Surge: Millennials and remote workers continue relocating to these areas.
  • Housing Demand > Supply: Especially strong in Austin and Nashville, helping drive values and rentals.
  • Affordability Meets Growth: Metros like Charlotte and Raleigh offer more entry-level opportunities for long-term growth.
  • Investor-Friendly: Generally favorable landlord laws and strong rental yields (~5–8%).

Each of these cities offers a compelling reason to invest—whether you’re chasing cash flow, long-term appreciation, or a bit of both. Your choice depends on your strategy: high cash yields? Go Phoenix or Raleigh. Eyeing appreciation and scalability? Austin and Nashville shine. Want balance at a lower entry price? Charlotte might be the sweet spot.

What investment strategies are you exploring now? Are you leaning toward rental income, flipping, or a mixed portfolio? Drop your thoughts below or connect with me—I’m always keen to chat real estate!

Michael Gortenburg, Founding Principal of Eighteen Capital Group (18CG) in Kansas City, Missouri.

Also, follow Michael on Medium, Twitter, and Xing.

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Why Location Matters More Than Ever in Real Estate Investing

Hi everyone! Michael Gortenburg here.

If you’ve spent any time in real estate as an investor, a homeowner, or even just someone keeping an eye on the market, you’ve probably heard the old saying: “Location, location, location.” It’s a classic for a reason. But in today’s fast-changing real estate landscape, location matters more than ever and not just in the way you might think.

Let’s talk about why picking the right location can make or break your real estate investment.

The Growth Factor: Follow the Development

One of the biggest indicators of a prime real estate location is development. Cities and neighborhoods that are experiencing new infrastructure, commercial growth, and job creation tend to see rising property values.

For example, in Kansas City, areas like the Crossroads District and West Bottoms have transformed from overlooked industrial spaces into highly sought-after residential and commercial hubs. Investors who spotted the potential early saw incredible appreciation.

If you’re considering an investment, pay attention to where new businesses, schools, and transportation projects are being developed. They often signal long-term growth.

The Remote Work Shift: Location Isn’t Just About Downtown Anymore

Not too long ago, proximity to downtown business districts was a top priority for many homebuyers and renters. Now, with remote and hybrid work becoming the norm, more people are looking for space, affordability, and lifestyle perks over being near an office.

That’s why suburban areas like Lee’s Summit and Olathe have become increasingly attractive in the Kansas City metro. They offer more square footage, good schools, and a lower cost of living—all while still providing reasonable access to the city.

For investors, this means that the suburbs and secondary markets are becoming just as competitive as urban cores.

Amenities and Walkability Are Driving Demand

People today want convenience. Whether it’s being able to walk to a coffee shop, access green spaces, or have restaurants and entertainment nearby, neighborhoods that offer walkability and lifestyle perks tend to see higher demand.

Take Brookside and Waldo, for example—both areas in KC that continue to attract buyers and renters because they offer a strong sense of community, access to local shops, and great walkability. These are the kinds of neighborhoods where people want to stay long-term.

As an investor, looking beyond just property prices and focusing on what makes a neighborhood livable can lead to stronger returns.

The Short-Term Rental Boom: Tourist-Friendly Areas Are Goldmines

If you’re investing in short-term rentals (Airbnb, Vrbo, etc.), location is everything. Properties in areas with tourism, major events, or business travel are seeing high demand.

In Kansas City, spots near the Power & Light District, the Plaza, and the stadiums are perfect for short-term rentals because they attract visitors year-round. Whether it’s Chiefs and Royals fans, concert-goers, or business travelers, these areas consistently bring in renters looking for a great location.

Climate and Natural Disaster Risks Are Changing the Game

One thing that investors can’t ignore anymore? The impact of climate and weather risks on real estate.

Flood zones, wildfire-prone areas, and regions with rising insurance costs are making some locations riskier investments. Understanding a property’s climate resilience, insurance requirements, and long-term viability is becoming just as important as price and amenities.

For example, in the Midwest, properties with solid drainage systems, updated roofing, and good insulation are gaining more appeal because they can handle extreme weather shifts better than older, less-prepared homes.

The Bottom Line: Do Your Homework

Real estate investing has always been about timing and strategy, but in today’s market, location plays an even bigger role in determining long-term success. It’s not just about where the best deal is—it’s about where people want to live, where businesses are thriving, and where communities are growing.

So, whether you’re looking at residential, commercial, or short-term rental properties, take the time to study because at the end of the day, a smart investment isn’t just about buying property, it’s about buying in the right place.

What are your thoughts on location and real estate investing? Drop a comment below or connect with me on social media. I’d love to hear your perspective!

Check out my blog about the five reasons why you should invest in real estate!

Michael Gortenburg, Founding Principal of Eighteen Capital Group (18CG) in Kansas City, Missouri.

Also, follow Michael on Medium, Twitter, and Xing.

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Insights into Entrepreneurship: A Conversation with Michael Gortenburg

Hello, it’s Michael Gortenburg!

Starting on the entrepreneurial journey demands a unique level of determination and resilience to persevere despite challenging odds. Drawing from my experience in the competitive realm of Kansas City real estate market, I’d like to share some key lessons.

Launching your own business is akin to planting a seed. Nurturing it through uncertainties requires unwavering focus. The journey may test your resolve, but remember, success often emerges from the most challenging moments. Stay focused and stay determined.

I have found that business obstacles are par for the course. Conquering them is more art than science. Don’t be overwhelmed; instead, break down challenges systematically. Rome wasn’t built in a day, and your startup won’t be either. Approach each obstacle as a lesson, not a failure.

Signs of success are often subtle. If your product or service is gaining traction, if customers are returning, and if your business is evolving and expanding—these are positive signs. Conversely, if your efforts aren’t generating interest or if financial concerns are mounting, it may be time to reassess.

Now, let’s discuss why Kansas City is a great place for startups. Beyond its strategic location and logistical advantages, the city offers a unique blend of urban vitality and community support. The cost of living is reasonable, and the real estate market holds considerable promise.

Kansas City’s central location makes it an ideal hub. The supportive community, coupled with a diverse cultural scene, provides an environment where businesses can thrive.

Want to find out more about museums and culture? Click here to read my blog on museums.

In conclusion, the road ahead may be challenging but maintaining a strategic mindset and leveraging the unique attributes of Kansas City for entrepreneurs will pave the way for success.

As we delve deeper into the complexities of entrepreneurship, let’s explore why Kansas City isn’t just a place—it’s an entrepreneurial haven.

Strategic Location and Logistics

Kansas City’s strategic geographical location is a logistical advantage. The location provides unparalleled access to major markets without the logistical complexities often found on the coasts. This central positioning streamlines supply chains and facilitates efficient business operations.

Cost of Living and Business Friendliness:

Another reason Kansas City is so appealing is its remarkably affordable cost of living. For startups watching their budget, this is a game-changer. Moreover, the business-friendly environment, moderate taxes, and regulatory support foster a climate conducive to growth and innovation.

Community Support and Networking Opportunities:

Kansas City isn’t just a city; it’s a community. The collaborative spirit here is palpable, with a genuine interest in seeing businesses thrive. Networking opportunities are abundant, making it easier to connect with like-minded individuals and potential collaborators.

Cultural Scene and Quality of Life:

Beyond the boardrooms and office spaces, Kansas City boasts a vibrant cultural scene. From world-class museums and galleries to a thriving music and culinary scene, the city offers a well-rounded quality of life.

Real Estate Potential and Tech Integration:

As a real estate investor, I’ve witnessed the untapped potential in Kansas City’s property market. The city allows for strategic real estate investments with promising returns. Moreover, the integration of technology in various sectors is propelling the city forward.

In conclusion, Kansas City will be a partner in your entrepreneurial success story. From its strategic advantages to the cultural richness and the promising real estate landscape, this city has much to offer. Consider making Kansas City your launching pad—a place where dreams are not just dreamt but realized.

Best regards,

Michael Gortenburg

Michael Gortenburg, Founding Principal of Eighteen Capital Group (18CG) in Kansas City, Missouri. 

Also follow Michael on Medium, Twitter, and Xing. 

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Tips for Staying Organized

Hi everyone! It’s Michael Gortenburg here. 

Staying organized increases my productivity and, more importantly, reduces my stress. Unsurprisingly, a messy room can be a significant stressor, with some medical professionals saying a clean room can benefit your mental health. Here are some tips on how to stay organized so you can be the best version of yourself and reenergize your living space: 

Take it one step at a time 

When looking at a cluttered area, it’s easy to find yourself overwhelmed by the task ahead of you. It helps when I focus on just one corner of the room at a time. If you’re decluttering your kitchen, go from one end of the counter to the other, putting away items and cleaning as you go.

Have a designated place for a “junk” pile

We all have small everyday items that get lost easily. Whether it’s your car keys, spare change, or rubber bands, having one place to put your clutter will help keep your space clean. This keeps extra junk from cluttering up other areas where you need space for something else. It might help to keep items you’ll always need as you walk out the door close to your entryway.

Schedule your organization 

Use a calendar to mark when you plan to declutter and reorganize. These check-ins will keep you on track with your organization goals and help you sustain them for the long run. For example, you could designate the first Friday of every month as when you’ll clean and organize your bedroom.

Learn to let things go 

The fastest way to get overwhelmed by clutter is to refuse to let go of anything. Even if it’s just once a year, set aside time for you to reexamine your items and decide what can be given up to make more space. I’ve found Marie Kondo’s  method the most helpful when determining what items should or shouldn’t be kept. You don’t have to part ways with every sentimental thing you own, but it’s beneficial to reevaluate what you’re saving because you love it and what you’re keeping because you feel bad about getting rid of it.

Though cleanliness and organization are not the end-all-be-all solutions, it is one way you can aid your stress levels. Out of all the stress-inducing things in your life, cleaning is the one you have the most direct control over, so take advantage of it!

 If you want to read my tips on being more efficient, check out my blog here.

Michael Gortenburg, Founding Principal of Eighteen Capital Group (18CG) in Kansas City, Missouri. 


Also follow Michael on Medium, Twitter, and Xing.

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3 Strategies to Help You Acquire Premium Real Estate Investments

Before my partner and I built the foundation for Eighteen Capital Group (18CG), I started buying and flipping residential properties around the age of 36. Flipping residential homes in the Kansas City area soon became a passion of mine, and a few years later with a couple of flips under my belt, I was ready to elevate this hobby of mine. Within the next few years, I went into the apartment building and management business where the idea for Eighteen Capital Group came to life.

My career has been shaped by making smart and informed real estate investments–as this market has the ability to bring great wealth to individuals who have a keen eye for investment, economics, and of course, risk. With the right strategies, real estate investments can generate extra income and propel your business forward.

If you have an interest in real estate ventures but are unsure of where to start, here are three of my top strategy recommendations.

1.) Fix it and Flip it

Flipping houses was my first step through the door of real estate investments, and it truly gave me a deeper appreciation for the industry as a whole. You value the time, the money, and all the details that go into each renovation. The fix and flip strategy is optimal for those who like a good challenge. The key to flipping a home is locating a property that exudes potential. You’ll want to think carefully about the location, the market, and the type of client the finished product will draw in. The fix it and flip it method is an excellent way to generate cash and support future projects.

2.) Rentals and Short-Term Buys

Holding short-term rental properties–typically one to five years–allows for property appreciation through rent prices, remodeling, and lower expenses. On the other hand, short-term buys are quite beneficial for those who invest in multi-unit apartments or have various flipping projects. Short term buys and rentals tend to work best in higher prices markets.

3.) Real Estate Investment Trusts (REIT)

For those who are interested in real estate investment, but don’t have the time to be too hands-on during the process, you may want to weigh the option if REITs. Real estate investment trusts allow individuals to invest in real estate without the need to be involved in every step of the way. But first, you have to select the type of REIT that will be most beneficial for you and your specific needs:

  • Equity REITs: property investments
  • Mortgage REITs: mortgage investments
  • Hybrid REITs: a mixture of property investments and mortgage investments.

While it’s essential to select the type of real estate investment trust that works for you, do note that each of them offers higher yields. This means you will receive a return in finances from the interest that others are paying on their mortgages.

What started off as a hobby, turned into a long-time and successful career for me. With the right strategies and mindset, the same can happen to you too. I hope you find these strategies useful in your next real estate investment endeavor.

~ Michael Gortenburg Kansas City, Missouri